Proven Methods to Generate Traffic to Your WordPress Blog

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WordPress has made starting a blog easier for everyone, but while starting a blog is no longer a difficult task, getting traffic to your blog certainly is!

With this article on how to drive traffic to your WordPress blog, I’m going to share with you some proven strategies that have worked well for my clients’ blogs. You don’t need to be a marketing expert to get traffic to your WordPress site. Follow the helpful tips I share in this article and watch the visitors start pouring in.

1: Use Powerful Titles

The first thing related to your blog that a user reads in the search engine results is the title of your post. Of course, no one wants to click on a boring article title, even if the blog content within is excellent. But a punchy title stands out from the rest and gets you more clicks.

In most themes, your article titles are translated into meta titles for the pages. Meta titles tell Google and other search engines what your articles are about.

2: Create an email list

Consider offering your visitors a newsletter sign-up form through which they can sign up and be notified of new posts on your blog and other email marketing. You can offer them a free incentive to persuade them to subscribe to your blog. This could be an e-book, membership, useful templates or an online course.

Creating an email list provides access to your visitors’ inboxes and can help make them more likely to come back in the future. You can share your blog content with this potential audience every time you publish a new post. This will help you get consistent traffic to your WordPress blog.

3: Use contests and free offers 

Free contests are an incentive for your WordPress blog visitors. To offer an entry to your blog’s free giveaway, you can ask your visitors to subscribe to your email, comment on your blog posts, share it on their social media channels and ask for other such things that can help increase your social media reach and get you more traffic to your WordPress blog.

The trick is to think about what actions your visitors will take that will increase traffic to your blog and offer them an entry or entries for those actions.

4: Optimize your content for keywords

All successful bloggers optimize their website content for keywords. You need to do proper keyword research to find the phrases and words that your target audience types into Google and other major search engines. You can use different popular synonyms and ways of phrasing your keywords, but one of the most foolproof ways to do this is with the help of a blog content writer tool.

Instead of guessing the keywords for your articles, consider using useful tools like SEMrush’s Keyword Magic tool and Google Ads Keyword Planner. This way, you can find terms that people are actually interested in, as well as keywords that don’t have too much competition and existing content available.

You need to make sure that you choose the keywords that have an excellent traffic volume but at the same time have less competition. These keywords will help improve the search engine optimization of of each of your articles, which in turn will increase their organic ranking.

5: Optimize WordPress Site Speed

Load time has been proven to be a ranking factor for SEO, as Google tends to assume that fast sites are high quality sites.

By signing up with a hosting company that specializes in WordPress, you are guaranteed to get the best optimization features for your WordPress site. However, this is not enough, as you need a hosting provider that can also handle a high volume of visitors.

Optimizing your WordPress site will help your blog pages load faster. Images are usually the biggest culprits in slowing down your website. Therefore, you should first optimize them using an image optimization plugin like Smush, Imagify or Optimus.

Enabling caching on your WordPress blog will greatly improve its speed. You can store your website data locally with caching, thus reducing your server load to a great extent. As a result, your website will load faster on your visitors’ side, especially if they are regular visitors.

6: Take advantage of social media

Try to develop your presence on some of the major platforms like Facebook, Instagram, Twitter, LinkedIn and Pinterest. Post several times a day on these sites and share your blog posts.

You should also include social sharing buttons with your blog posts to make it easy for your audience to share. This will allow your blog visitors to share your article on different social platforms. This greatly increases the chances of your blog post going viral.

7: Internal linking strategy

The only key here is to link articles that are closely related to each other. Your visitors might be interested in this related content and read more of your blog posts, which will increase page views. This also increases the chances of visitors sharing your blog content since they find it interesting.

Don’t forget to ensure that your blog is also clearly featured on your website. It’s amazing how often a user will miss your WordPress blog while browsing your site. If you want your blog posts to perform well, ensure that you’re driving traffic to your blog from the rest of your website.

8: Become a guest blogger

Guest blogging involves creating content for other websites for mutual benefit. It helps you establish your authority in the blogging world while attracting more visitors to your WordPress site.

Becoming a guest blogger allows you to introduce your blog to a new audience and attract organic traffic. This expands your portfolio of work and helps you build or improve your online reputation. Also called “backlinking”, this is one of the accepted and common ways to drive traffic to your own website and borrow authority from a more established site or brand name.

9: Pay for traffic

Consider using Google Ads, Facebook Ads, Microsoft advertising and other top advertising platforms when paying to drive traffic to your blog. Be aware of your blog’s audience and use the most appropriate criteria to target them.

I recommend setting a weekly budget for paid ads and tracking the performance of the ads at the end of each week.

If you are happy with the traffic results, use the same criteria for the next week. On the other hand, if the performance of the ads does not meet your expectations, try other criteria to reach your target audience and attract new visitors to your blog.


Getting traffic to your WordPress blog and overall site is an incentive for all the hard work that you do creating content and managing your website. It builds a name for your blog and improves its search engine ranking. All of this leads to better user engagement and more revenue.

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